Smart Phone Apps IOS and Android Platforms 18+ Top 15
| # | Top 15 Apps | % Reach |
|---|---|---|
| 1 | 78.7% | |
| 2 | Facebook Messenger | 68.4% |
| 3 | YouTube | 68.2% |
| 4 | Google Search | 62.4% |
| 5 | Google Maps | 55.8% |
| 6 | Google Play | 49.9% |
| 7 | Gmail | 46.5% |
| 8 | Snapchat | 45.6% |
| 9 | 45.1% | |
| 10 | Pandora Radio | 38.8% |
| 11 | Google Calendar | 36.6% |
| 12 | Amazon Mobile | 28.3% |
| 13 | Apple Maps | 28.0% |
| 14 | Apple News | 27.6% |
| 15 | Apple Music* | 27.6% |