When Should Businesses Invest in Local TV Ads?
A business is ready to invest in local TV ads when four things are true: it serves a defined geographic
How Do You Plan a Cable TV Advertising Campaign?
Planning a cable TV advertising campaign involves five key decisions. First, choose which zones to buy. Next, decide whether to
How Do You Create Effective Streaming TV Advertising Campaigns?
Effective streaming TV advertising campaigns start with a clearly defined audience. Broad demographics are not enough. Run ads across a
When Is the Best Time to Advertise on TV?
The best time to advertise on TV is the period just before and during the window when a business’s customers
How Do You Create a Successful TV Advertising Campaign?
A successful TV advertising campaign comes down to a few decisions made well. Start with one clearly defined objective. Define
How Much Planning Goes Into Getting a Commercial on TV?
More than most businesses expect, but less than they fear. Getting a commercial on TV typically involves several weeks of
How Do TV Commercial Spots Vary by Time of Day?
TV commercial spots vary by time of day. Who is watching changes with each daypart. So does available inventory. Competition
How Does Advertising on Television Compare to Digital Ads?
Advertising on television and running digital ads solve different problems. Television creates demand, reaching large audiences at once in a
How Do Audience Demographics Affect TV Advertising Rates?
Audience demographics directly affect TV advertising rates. Television is priced against who is watching, not just how many. Some audiences
How Do Time Slots Affect TV Commercial Rates?
Time slots are one of the strongest influences on TV commercial rates. Television inventory is priced against the audience watching
How Do You Plan a Local Television Advertising Campaign?
Planning a local television advertising campaign means working through six decisions in order. First, define the geographic footprint based on
How Do Cable TV Commercials Compare to Streaming Ads?
Cable TV commercials and streaming ads differ most in how the spot itself is delivered and experienced. A cable commercial