What Makes Cable TV Advertising Different From Broadcast TV?
Cable and broadcast deliver commercials through fundamentally different mechanics, and nearly every practical difference follows from that. Broadcast stations transmit
When Should Businesses Invest in TV Advertising?
A business should invest in TV advertising when the economics support it. Four numbers determine this. The first is a
How Does Streaming TV Advertising Compare to Social Media Ads?
Streaming TV and social media are both digitally targeted video channels, which makes the comparison narrower and more interesting than
What Industries Benefit Most When They Advertise on TV?
Rather than a list of categories, the more useful answer is a set of business characteristics. Industries benefit most from
What Factors Increase or Decrease TV Advertising Costs?
TV advertising costs move on two separate axes: forces the advertiser does not control, such as market size, audience demand,
What Mistakes Should You Avoid When Trying to Get a Commercial on TV?
The mistakes that derail television campaigns are rarely dramatic. They are ordinary planning errors, made early and discovered late. One
How Do You Measure Success From TV Commercial Spots?
Measuring TV commercial spots means comparing two things. First, what the business did while the spots were airing. Second, what
Are TV Advertising Rates Different for Cable and Broadcast?
Yes. Cable and broadcast are priced on different structures, and the gap is about more than one being cheaper. Broadcast
When Is the Best Time to Advertise on Television?
The television year has a predictable shape, and knowing it is most of the answer. Demand and rates peak in
Are TV Commercial Rates Different for Local vs National Ads?
Yes, and the difference is structural rather than simply one costing more than the other. Local commercials are bought market
When Should Businesses Invest in Local Television Advertising?
The clearest moments to invest in local television advertising are when your competitive position is about to change. You may
When Should Brands Invest in Cable TV Commercials?
Brands should invest in cable TV commercials when a commercial solves the actual problem. Building credibility in a trust-driven category