Political Advertising 2024
Welcome to National Media Spots, your one-stop source for all your political and cause related media advertising. We provide the only INSTANT ACCESS to political media and cause related RATE CARDS in the industry today! With NMS you have instant access to TV-Radio-Digital-Streaming rate cards and programs as well as full production capability, right here right now!
US political ad spending to soar in 2024 with Broadcast and Cable TV the biggest winners:
Jan 11 (Reuters) - U.S. political advertising spend will likely jump by nearly a third in 2024 over the previous U.S. presidential election year, with TV media again taking a lion's share of the dollars, according to a report by research firm Insider Intelligence.
The figure is expected to rise by about 30% from 2020 to $12.32 billion this year, the report said. Ad spend on traditional media, most of which is TV, will rise 7.9% and account for 71.9% of all spend.
That would be welcome news for major news networks such as Fox News, Warner Bros Discovery-owned CNN and Comcast's MSNBC, which have in recent quarters grappled with muted ad spending.
Five Republican candidates are jostling to be their party's presidential nominee for the 2024 election, while President Joe Biden is the presumptive Democratic nominee.
Digital platforms, which have historically drawn only a small chunk of political ad dollars, are expected to see a spike of 156% from 2020, with Meta Platforms and Google both expected to see strong growth.
In the politics of 2024, campaign advertising is the use of an advertising campaign through the media to influence a political debate, cause or generate donations and ultimately, voters. These ads are designed by political consultants, political campaign staff and Media agencies like NationalMediaSpots.com. The United States has a very free market for political and cause related messaging. Campaigns can include several different media such as TV-Radio-Digital ads and in 2024 Streaming/Connected TV ads as well as Newspapers-Bill Boards and direct mail. All have a place in political media or Cause campaign. The time span over which political campaign advertising is possible with a campaign in the United States is now a year or more. While there have been some increases in regulation of campaign finance in the United States, there is generally "little" regulation of political advertising content. A well-executed Political advertising campaign can raise Voter awareness and help a politician or cause stand out from their competitors and generate more votes and donations. When voters are familiar with a Candidates or Cause messaging and positions, they are more likely to vote for that candidate, cause or donate to that campaign.
Contact NMS & speak to an expert National Consultant: media@nationalmediaspots.com or 888-579-8088.
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